How do I choose a keynote speaker who fits my event’s sales focus?
When it comes to selecting the best sales keynote speaker, having a clear path can make all the difference. Whether you’re launching a new go to market plan, boosting sales morale, or seeking new sales methodologies, use these essential steps to guide your decision:
Clarify Your Objectives
Think about your specific goals: Are you unveiling something new to the market, focusing on driving team performance, or looking to implement cutting-edge sales strategies?
Identifying your biggest priorities will ensure that the speaker’s expertise aligns with your overarching vision.
Review Potential Speakers’ Topics
Examine keynote reels, speaker bios, and past event footage to see if they’ve addressed challenges similar to yours.
Consider how their message ties back to sales performance, lead generation, or closing techniques—whatever resonates most with your team.
Explore the Sterling Hawkins to see how his sessions can meet your unique needs.
Seek Feedback
Reach out to past clients for insights on measurable outcomes and audience engagement. Were results immediate? Did the speaker bring actionable strategies and tools?
Checking references helps you gauge whether the speaker will truly elevate your event and drive real sales results.
Consult with Experts
Sterling’s Team works closely with event planners and meeting professionals to align each talk with the desired results, offering tailored guidance on keynote content and sales-focused strategies.
We’ve helped organizations of all sizes find the right speaker—someone who can inspire, educate, and leave a lasting impact on sales teams.
Ready to Boost Your Sales Event?
If you’re ready to find a leading keynote speaker who can transform your conference or corporate gathering, connect with Sterling Hawkins for industry-relevant, high-impact sessions that deliver measurable sales growth. Let’s work together to customize a powerful experience for your team — No Matter What!
*The opinions of this article are from those on the team at The Sterling Hawkins Group