No Matter What — Rotating H1 Banner

Turn uncertainty, disruption, and challenge into growth. No matter what.

Sterling Hawkins is a global keynote speaker on leadership, innovation and transformation. Founder of the No Matter What movement. Trusted by Fortune 500 teams and the United Nations to build resilience, strengthen trust, and create the inflection points strategy alone can’t produce.

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HERES THE REAL PROBLEM

New Strategy. 

New Innovation. 

New Structure. 

Same Results.

Most people assume the obstacle is external: not enough time, resources, or the right circumstances. Others blame effort, habits, or discipline.

But the real obstacle is identity.

The version of you — or your organization — that got you here was built for a different moment. And identity does not update automatically when circumstances do. It defaults to what it knows. It protects what has worked. It finds a hundred convincing reasons to stay exactly as it is.

That is human. 

But it’s also exactly what No Matter What is designed to confront.

Sterling Hawkins brings more than two decades of work with leaders and organizations at exactly that level — from Fortune 500 teams to the United Nations — helping them move beyond the patterns, beliefs, and behaviors that strategy alone can’t move.

When the No Matter What commitment is real, everything built on top of it changes.

People trust differently. Lead differently. Create differently. And organizations become capable of breakthrough results previously thought impossible. 

Results

The No Matter What Difference

97%

Of organizations report measurable culture change.

90%

Participants leave with a personal No Matter What commitment. Not an intention. A declaration.

100%

Of organizations report No Matter What becoming shared language within their team.

This is real trust, built from the inside out.

Based on post-event research across Sterling Hawkins keynotes and workshops in the last 12 months.

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“One of the most impactful keynotes in our company history.”

MIKE CHOUTKA | PRESIDENT AND CEO | HENSEL PHELPS

“A message that needed to go way beyond the leadership walls”

RYAN KATZ | PRESIDENT, EDGE DIRECT | MOORE

“Transformed our team!”

RYAN KATZ | PRESIDENT, EDGE DIRECT | MOORE

The Keynote That

Changes Who's In the Room

Most keynotes inspire people for a few days. Sterling Hawkins creates something different: the moment where real commitments get made, identity shifts as a result, and leaders leave different. Not just inspired. Different.

Organizations bring Sterling in when they need more than a great talk. When the moment calls for real transformation — in culture, in innovation, in leadership, and in how people show up for what's next.

Customized for your industry. 

Built around your moment. 

Delivered No Matter What.

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360 degree approach to growth!

The keynote changed our language, our mindset, and how we approached challenges. What started as a keynote became the foundation for a real cultural transformation. It was a 360-degree approach to growth.

- PAUL VETTER | GENERAL MANAGER |

HENKEL HCB, GERMANY

A man with dark, curly hair and a beard sitting in a black leather armchair against a textured wall, writing or drawing in a notebook. The photo is in black and white.

Hi, I’m sterling

Hi, I'm Sterling.

I know what it feels like to build something extraordinary — and watch it collapse. To carry six figures of personal debt and the heavier weight of an identity that no longer worked.

That collapse was the best thing that ever happened to me.

It wasn’t just character building. It was because it forced a confrontation with who I'd been — and who I needed to become. 

That's the No Matter What moment. And it changed everything.

You may know this work through Hunting Discomfort or the keynotes on growth, innovation or breakthrough results. This is where that work led.

For more than two decades, I’ve worked with Fortune 500 leadership teams, fast-growing companies, governmental organizations, and audiences across six continents — helping people confront what’s holding them back, commit beyond what they already know, and become capable of what’s next.

My book Hunting Discomfort became a #1 bestseller. My work has been featured in The New York Times, Forbes, Fast Company, and Inc. And the No Matter What Movement has reached more than a million people worldwide.

But none of that is the point.

The point is what becomes possible when you stop negotiating with who you’ve been.

If you’re ready to stop negotiating, this is where it starts.

No. 1

Bestselling Author

1 million+

Leaders and organizations reached by the No Matter What movement

6 Continents

One threshold.

  • Sterling Hawkins contributor for NYT
  • Sterling Hawkins contributor for Forbes
  • Sterling Hawkins contributor for 'FAST COMPANY'
  • Sterling Hawkins contributor for Inc. Magazine
  • Sterling Hawkins contributor for abc
  • Sterling Hawkins contributor for The Boston Globe
  • A woman with long blonde hair smiling, wearing a black t-shirt with the hashtag '#NoMatterWhat' written on it, standing against a textured beige wall with a potted plant in the background.
  • A smiling woman holding a book titled 'Hunting Discomfort' by Sterling Hawkins.
  • A woman taking a selfie in a gym mirror, wearing a black crop top with the hashtag #NowAfterWhat, black shorts, and black and white sneakers, with tattoos on her arm and standing near workout equipment.
  • Close-up of a book titled 'Hunting Discomfort' held in front of a beach scene with sand and ocean waves in the background.
  • Sterling Hawkins community members wearing #NoMatterWhat and Hunt Discomfort gear
  • A speaker presenting a slide at a conference with the quote "We are hardwired to avoid discomfort" and an image of a book titled "Hunting Discomfort."
  • A smiling man with short dark hair and a beard, wearing a black T-shirt with the hashtag '#NoMatterWhat' printed on it, standing in front of a wooden wall.
  • Group of people in a garage with two cars on lifts in the background, one red and one black, smiling and posing for a photo.
  • A smiling man with light skin, short light brown hair, and wearing a black T-shirt with the hashtag #NoMatterWhat.
  • Two smiling men standing close together with their arms around each other in a garage, one wearing a light gray t-shirt and the other a black t-shirt with the hashtag #NoMatterWhat. Cars are visible in the background.
  • Smiling woman in gray t-shirt with white text '#NoMatterWhat' in a room with beige and wooden walls.
  • Smiling man with a beard and mustache wearing a black cap and a black t-shirt with #NoMatterWhat printed on it, pointing to the slogan, with a blurred city night background.
Man with dark hair, beard, and black shirt speaking on stage with a blurred background.

The Keynote Is the Threshold.

What Comes Next Is the Work.

One keynote can change the room. What Sterling has built beyond the stage is designed to make that change permanent.

Leadership Adventure Retreats

Immersive experiences in the field — from the Inca Trail to Atacama summits — designed to make the old identity unsustainable and the new one unavoidable.

Workshops & Courses

Hands-on No Matter What methodology for leaders and teams ready to move from knowing to committing — structured, practical, and built for real transformation.

AI Sterling

Daily No Matter What practice — a tool for staying connected to the commitment long after the moment that created it. Available for individuals or entire audiences (trial included with keynotes).

The door opens on stage. Everything else keeps it from closing.

The Book Behind the Keynote

Hunting Discomfort is the number one bestselling book that started the No Matter What movement — and the same methodology Sterling brings to stages worldwide.

If you're booking Sterling for your event, bulk copies are available for your audience.

Hunting Discomfort Book

Carry the Declaration

The No Matter What moment doesn't end when you leave the room. For the leaders and teams who've crossed that threshold — these are the reminders that the declaration is still in effect.

#NOMATTERWHAT
Stickers

Hunting
Discomfort Tee

The No Matter What Perspective

The thinking behind the work — and what's actually getting in the way of growth, leadership, and change.

Why Organizational Change Fails (And What Actually Works) Most organizations are solving the wrong problem. Here's what's actually getting in the way.

READ MORE  →

No Matter What: The Declarations That Change Everything There's a difference between a quote and a declaration. One resonates. The other transforms.

READ MORE  →

 What Is a Keynote Speaker (And What Should One Actually Do?) Most keynotes are forgotten within a week. Here's what separates the ones that aren't.

READ MORE  →

The leaders who do this work don't come back the same. Neither will yours.

Whether you're booking a keynote, exploring the ecosystem, or just starting the conversation — this is where it begins.

A man giving a presentation on stage, with a large screen behind him displaying images and text about organizational culture, sight, sound, and motion, during a conference with an audience.