Village Health Clubs &. Spa
Creating Change That Still Lasts 3 Years Later
A message that is still having an impact.
"We hired Sterling as our keynote speaker about three years ago, and it still comes to mind because it's relevant. It's always relevant."
LAURA FREDERICKSON | FORMER CHRO | VILLAGE HEALTH CLUBS & SPAS
About Village Health Clubs & Spa
Village Health Clubs & Spas is a premier health and wellness organization with approximately 850 employees serving members across multiple locations.
Our approach
No Matter What keynote
Post-keynote momentum toolkit
The audience:
Executive leadership, club management, membership sales teams, and frontline employees
CLIENT CHALLENGES:
Motivation fades. Growth doesn't have to.
Like many organizations, Village Health Clubs & Spa wanted more than a motivational keynote. They needed a message employees could carry into their daily work long after the event was over.
Fear was limiting performance.
Whether in sales, leadership, or personal growth, people often found themselves hesitating in the face of uncertainty, rejection, or discomfort.
Creating lasting impact across a large workforce.
With 850 employees working across multiple locations and long operating hours, any message needed to be simple, practical, and memorable enough to scale throughout the organization.
THE RESULTS: 3 years later
A keynote people still remember.
Most keynote messages fade within weeks. Three years later, Village employees and leaders still reference and apply Sterling's message because it continues to support the challenges they face every day.
Confidence replaced hesitation.
For team members in sales and member-facing roles, embracing discomfort created a noticeable shift. Employees reported feeling calmer, more confident, and more willing to take action when opportunities appeared.
Growth translated into results.
The framework helped people stop waiting until they felt ready and start moving toward goals despite uncertainty. For some employees, that mindset directly contributed to stronger sales performance and greater personal growth.
The work continued beyond the stage.
The impact extended beyond the keynote itself. Team members invested in No Matter What adventures and immersions, deepening the lessons and creating breakthroughs that continued to influence both their professional and personal lives.
"The ROI that you get from hiring Sterling as a keynote speaker is almost immediate. As long as leaders continue carrying the message forward, you'll see a brand-new energy, determination, and focus from your people."
Our Methodology
Breakthrough cultures drive breakthrough performance. We’ve built a 12 week, 5-step process to identify and solve for root problems to deliver maximum impact before, during and after events.
Growth No Matter what starts here.
Inquire about bringing me into your next event.