From Sales Goals
to No Matter Whats
Transforming Targets into Unbreakable Commitments
that Drive Performance and Purpose
Most workshops teach
better goal-setting.
This one
changes the context entirely.
— No Matter What.
When sales professionals move from hoping to hit numbers to declaring outcomes they’ll achieve no matter what, everything changes:
Ownership replaces blame.
Trust replaces fear.
Aligned action replaces hesitation.
This isn’t about motivation that fades.
It’s about commitment that endures.
In high-performing sales organizations, goals are everywhere… quarterly targets, KPIs, forecasts, bonuses. Yet despite all the structure, most teams still fall short/
Why? Because traditional goal-setting relies on motivation, while real results come from commitment.
In this transformational workshop, Sterling Hawkins introduces a radically effective approach to sales growth: turning goals into No Matter Whats; unbreakable commitments that drive performance from the inside out.
Rooted in behavioral science, psychology of commitment, and Sterling’s own No Matter What methodology, this experience transforms abstract metrics into deeply personal, purpose-driven action. Participants learn to operate from conviction, not compliance, creating teams that perform with courage, accountability, and trust, even under pressure.
What Client’s Walk Away With
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Transform Motivation into Commitment
Learn how to reframe sales goals into No Matter What declarations that generate intrinsic motivation and sustained performance.
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Uncover and Eliminate Avoidance
Expose the hidden fears, excuses, and avoidance loops that quietly sabotage execution — and replace them with clarity, courage, and accountability.
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Elevate Team Trust and Alignment
Build a culture where commitment is shared, accountability is mutual, and every individual drives results not because they’re told to, but because they’ve declared it.
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Sustain High Performance
Implement practical rituals and accountability systems to keep commitments alive long after the session, creating consistent growth and measurable impact.
The Workshop
At a glance
The workshop flow
Every pattern of avoidance can be traced, and transformed. Over six weeks, you’ll uncover the hidden loops that keep you stuck, rewire your response to discomfort, and build the daily habits that turn insight into action. Each module stacks on the last, guiding you from awareness to breakthrough to lasting momentum.
1. Awareness | Seeing What’s Really Driving Results
Every team has targets. But behind every missed number lies something deeper…hesitation, avoidance, or fear disguised as preparation.
Participants uncover the real forces shaping results and begin to see that the biggest barrier isn’t the market, it’s avoidance.
2. Ownership | Turning Insight into Identity
Through guided reflection and peer dialogue, participants find the personal “why” behind their work. Goals transform into something human, alive, and non-negotiable. Each person crafts their own No Matter What statement, a declaration fusing purpose and performance.
3. Declaration | Commitment in Action
In this pivotal moment, participants declare their No Matter What aloud, witnessed by peers. This shared act builds trust, energy, and accountability. It’s not about perfection; it’s about staying in the game, no matter what.
4. Integration | Sustaining Momentum and Trust
Teams design post-session systems to reinforce commitments — from daily rituals to manager check-ins, ensuring transformation sticks. No Matter What becomes part of how the team operates.
5. Expansion | From Individual Commitment to Collective Culture
When commitments multiply, culture shifts. Teams leave aligned, energized, and equipped to sustain extraordinary results, not through pressure, but through purpose.
The Workshop Overview
Who is it for?
Sales Teams Ready to Go Beyond Goals
This workshop is designed for sales organizations, leaders, and teams that want to break through plateaus and reignite performance from the inside out.
It’s ideal for:
Sales Leaders & Executives seeking a proven way to inspire deeper accountability, trust, and ownership.
Sales Managers who want to replace pressure-driven motivation with purpose-driven commitment.
Sales Professionals & Account Executives ready to move past burnout, hesitation, and “goal fatigue.”
Revenue, Enablement, and Culture Teams looking to create alignment between individual purpose and organizational performance.
Whether you’re launching a sales kickoff, hosting a leadership summit, or driving a mid-year reset, this experience helps every participant shift from compliance to conviction, and build a culture that performs, No Matter What
Booking & Early Offer
Book the From Sales Goals to No Matter Whats Workshop before November 15 and receive 10% off your event investment.
Perfect for:
Sales Kickoffs (SKOs)
Mid-Year Meetings
Leadership Offsites
Team Performance Summits
Lead by Sterling Hawkins
Sales Keynote Speaker | Performance Expert | Founder of the No Matter What Movement
Sterling has helped organizations like Cisco, LinkedIn, Duracell, and P&G transform performance by reframing discomfort as fuel for growth. His methodology has been tested across industries and proven to produce measurable, lasting change in how teams perform and lead.
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FounderIt all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Bring the No Matter What Commitment to Your Sales Team
Turn motivation into momentum, and goals into results that last.