From Sales Goals
to No Matter Whats
Transforming Targets into Unbreakable Commitments
that Drive Performance and Purpose
Most sales workshops teach
you how to set better goals..
This one
changes the game entirely.
— No Matter What.
Because when salespeople stop hoping to hit numbers and start declaring what they’ll achieve, No Matter What, everything shifts.
Ownership replaces blame.
Trust replaces fear.
Aligned action replaces hesitation.
This isn’t motivation that fades.
It’s commitment that endures.
In every high-performing sales organization, goals are everywhere… quarterly targets, KPIs, forecasts, bonuses.
Yet even with all that structure, most teams still miss the mark.
Why?
Because motivation isn’t enough. It’s inconsistent. It’s fragile. It disappears under pressure.
Real results come from commitment. Clear, personal, non-negotiable commitment.
In this transformational workshop, Sterling Hawkins introduces a radically effective approach to sales performance: Turning goals into No Matter Whats: personal declarations that drive action from the inside out.
Rooted in behavioral science and Sterling’s No Matter What methodology, this workshop turns abstract metrics into purpose-driven movement. Your team learns to perform from conviction, not compliance.
What Client’s Walk Away With
-
Transform Motivation into Commitment
Learn how to turn ordinary sales goals into No Matter What declarations that fuel intrinsic drive and sustained performance.
-
Uncover and Eliminate Avoidance
Identify the fears, excuses, and avoidance loops that quietly kill execution and replace them with clarity, courage, and accountability.
-
Elevate Team Trust and Alignment
Build a culture where commitment is shared and accountability is mutual. People don’t act because they’re told to they act because they’ve declared it.
-
Sustain High Performance
Walk away with simple rituals and systems to keep commitments alive long after the session ends. Consistency becomes the norm. Growth becomes measurable.
The Workshop
At a glance
The workshop flow
Every sales challenge has a pattern. Every pattern can be transformed.
This experience guides teams through a clear progression from awareness to ownership to sustained action so commitment becomes part of how the team operates.
1. Awareness | Seeing What’s Really Driving Results
Every team has targets. But behind every missed number lies something deeper…hesitation, avoidance, or fear disguised as preparation.
Participants uncover the real forces shaping results and begin to see that the biggest barrier isn’t the market, it’s avoidance.
2. Ownership | Turning Insight into Identity
Through guided reflection and peer dialogue, participants find the personal “why” behind their work. Goals transform into something human, alive, and non-negotiable. Each person crafts their own No Matter What statement, a declaration fusing purpose and performance.
3. Declaration | Commitment in Action
In this pivotal moment, participants declare their No Matter What aloud, witnessed by peers. This shared act builds trust, energy, and accountability. It’s not about perfection; it’s about staying in the game, no matter what.
4. Integration | Sustaining Momentum and Trust
Teams design post-session systems to reinforce commitments — from daily rituals to manager check-ins, ensuring transformation sticks. No Matter What becomes part of how the team operates.
5. Expansion | From Individual Commitment to Collective Culture
When commitments multiply, culture shifts. Teams leave aligned, energized, and equipped to sustain extraordinary results, not through pressure, but through purpose.
The Workshop Overview
Who is it for?
Sales Teams Ready to Go Beyond Goals
This workshop is designed for sales organizations, leaders, and teams that want to break through plateaus and reignite performance from the inside out.
It’s ideal for:
Sales Leaders & Executives seeking a proven way to inspire deeper accountability, trust, and ownership.
Sales Managers who want to replace pressure-driven motivation with purpose-driven commitment.
Sales Professionals & Account Executives ready to move past burnout, hesitation, and “goal fatigue.”
Revenue, Enablement, and Culture Teams looking to create alignment between individual purpose and organizational performance.
Whether you’re launching a sales kickoff, hosting a leadership summit, or driving a mid-year reset, this experience helps every participant shift from compliance to conviction, and build a culture that performs, No Matter What
"We no longer have sales goals — we have No Matter Whats. Since then, our commercial team has built a culture around No Matter What commitments to both business and individual results. It’s been contagious, leading to new customers, expanded distribution, and record bookings across many of our teams."
- John Castillo | Vice President NA Sales | Husqvarna
Lead by Sterling Hawkins
Sales Keynote Speaker | Performance Expert | Founder of the No Matter What Movement
Sterling has helped organizations like Cisco, LinkedIn, Duracell, and P&G transform performance by reframing discomfort as fuel for growth. His methodology has been tested across industries and proven to produce measurable, lasting change in how teams perform and lead.
-
FounderIt all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Bring the No Matter What Commitment to Your Sales Team
Turn motivation into momentum, and goals into results that last.