Supercharging Retail and Consumer Packaged Goods #NoMatterWhat
Retail and Consumer Package Goods (CPG) Keynote Speaker, Sterling Hawkins
#NoMatterWhat x Retail
Selecting the right keynote speaker is one of the most important decisions you’ll make for your upcoming retail or consumer packaged goods event. 5th generation retailer, entrepreneur, leadership expert, and keynote speaker Sterling Hawkins not only talks the talk he walks the walk of what it takes to create breakthrough results in the retail and CPG world.
Retail and Consumer Package Goods (CPG) Keynote Speaker, Sterling Hawkins, not only grew up in retail, but has worked with leading retail and CPG organizations including HyVee, Samsung, KraftHeinz, Energizer, Topps, Mitsubishi and many others – to take the disruption and changes happening in the retail world, and transform them into boundless opportunities for what’s next.
Retail has never been an easy industry to navigate even during the best of times. Today’s retail and CPG world is facing tech disruption, supply chain uncertainties, labor shortages, workplace safety issues, and rapidly changing consumer expectations. Unaddressed, the unknown, unfamiliar territory that lies ahead can unconsciously leave leaders fearful to take risks, resistant to change and just fighting for survival.
Retail and Consumer Package Goods (CPG) Keynote Speaker, Sterling Hawkins has operated as a retailer and worked with retailers and brands the world over. He understands – fundamentally – what change in this industry actually takes. Having dealt with massive unknowns himself, in his own career after his first company became part of a multi-billion dollar startup that went bankrupt, and coming back to launch, invest in or grow over 50 companies, Retail and Consumer Package Goods (CPG) Keynote Speaker, Sterling Hawkins has both the background and knowledge of how to face even the most difficult times. Leveraging a lifetime in the retail industry, years of research and study, hilarious anecdotes and impactful stories, Sterling will leave your audience with the ability to make permanent and lasting change, #NoMatterWhat stands in your way.
What People Are Saying
“Sterling delivered a keynote address to our audience of customers and associates that was inspiring and impactful. He did an excellent job of tailoring his material to our audiences which helps the audience connect to his message. He brings an authentic and positive energy to his speaking that captures the attention of the audience…”
— Lance Barrett | Events Manager, SpartanNash
“…Sterling took the audience on a journey, integrating his experience and research, to deliver a powerful and thought provoking #NoMatterWhat presentation. Combining powerful storytelling with meaningful content and thought leadership the presentation was a highlight of our conference.”
— Samantha Blake Director, Industry Affairs, Australian Food and Grocery Council
3 Reasons to Book Sterling as Your Retail and CPG Keynote Speaker
Sterling not only speaks to the retail industry… he was born into it
As a 5th generation retailer growing up in his family’s supermarket in Central New York, Sterling’s leadership was part of making the store one of the most innovative in the world (installing biometrics, RFID, advanced camera analytics, and many other groundbreaking tools). He not only brings a background of working experience with retail and brands, but also an innate knowledge of what change actually takes in retail at a fundamental level.
Personalized for your retail or consumer packaged goods audience
Canned keynotes can be spotted a mile away and they leave audiences feeling flat and unmotivated. Before your event, Sterling will work closely with the planning team, interview key stakeholders and spend time researching the specifics of your company or organization to develop a deep understanding and get grounded in the specifics of what you and your team are dealing with. He’ll then be able to draw on a deep well of stories, experiences and ideas that will make the biggest impact on stage with your audience.
Inspirational (not just motivational)
Retail and consumer packaged goods company teams don’t need some feel-good, superficial, motivational message that’s typically designed around how to get them to work harder in ways they’d rather not. That’s a recipe for burnout and turnover. Rather, Sterling delivers a spark of inspiration that reconnects them with the profound difference they can make with their teams, their products and their customers. It’s the inspiration that lights up the ability to grow, adapt and change to be unstoppable in the face of any unknown ahead.
