A man with dark hair and a beard, wearing a black shirt, smiling on stage during an event with a large screen behind him displaying the words 'WHAT REALLY MATTERS' and images of other men.

Breakthrough growth isn’t a goal.

It’s a way of life

Stop managing change and start hunting discomfort, No Matter What.

Most leaders are taught to avoid risk, minimize friction, and wait for the "perfect" time to innovate.

But here’s the truth: Your greatest potential lives on the other side of your deepest discomfort.

Sterling Hawkins doesn't just talk about growth from a theoretical distance. He’s lived it, from the peak of a multi-billion dollar startup to its absolute collapse, and back again. Today, he helps the world’s leading organizations transform their culture from one that survives change to one that thrives because of it.

Create your event with Sterling

One of the most impactful keynotes in our company history.

I have never worked with a speaker that put in the work to be able to speak so personally to us and leave such a lasting impact.
– MIKE CHOUTKA | PRESIDENT AND CEO | HENSEL PHELPS
Transformed our team!

Sterling is not just a speaker, but a crucial part of hitting our company goals.
– JACK WILSON | CHIEF REVENUE OFFICER | BULLETPROOF
Sterling's keynote was spot on

It was very thought provoking and challenged the team to think in different ways!
– MARK SPINKS | PRESIDENT | SALLY BEAUTY
Sterling is an inspiring, engaging and highly motivating speaker.

His message is clear and driven to inspire action!
– MICHELLE COOPER | SENIOR VICE PRESIDENT | SAP

Why Typical Leadership Training Fails

We’re biologically wired to seek comfort. In business, that translates to silos, stagnant innovation, and burnout. You can’t "policy" your way into a breakthrough. You need a system that rewires your team's relationship to uncertainty.

Sterling’s #NoMatterWhat system focuses on:

Trust Over Control: Building the psychological safety required to take big risks.
The No Matter What 5 Practices: A proven system used by billion-dollar brands and Olympic athletes alike.
Hunting Discomfort: Turning the things you’re avoiding into your competitive advantage.

Create your Event with sterling

Turning discomfort into your competitive advantage.

Most organizations are paralyzed by the "Comfort Zone Trap. At No Matter What, we don’t just teach mindset; we provide leadership with a framework to help teams:

Hunt Discomfort: Going after the discomfort, using it as an opening for innovation.
Build Trust Foundations: Create the psychological safety required for high-speed, high-stakes execution.
Radical Alignment: Bridge the gap between individual growth and company-wide breakthroughs.
The No Matter What Standard: Maintain peak performance that isn't dependent on "favorable" market conditions. Contact him today to get started!

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RAVE REVIEWS

TRANSFORMED OUR TEAM

Sterling is not just a speaker, but a crucial part of hitting our company goals.

– JACK WILSON | CHEIF REVENUE OFFICER| BULLETPROOF

A black and white photo of a man sitting in a leather armchair, writing in a notebook, with an industrial brick wall in the background.

Meet Sterling

From Rock Bottom to Multi-Billion Growth

Sterling’s message isn’t theory. It’s built from the trenches of scaling a startup to a multi-billion dollar valuation, surviving its collapse, and investing in over 100 companies worldwide.

He’s not here to give a speech; he’s here to start a movement within your organization. A movement of growth, No Matter What

1+ Million

People impacted by the No Matter What Movement

Thousands

Of organizations transformed

No. 1

Best Selling Author

JOIN OUR CLIENTS CREATING GROWTH CULTURES

Growth Mindset Keynotes with Sterling Hawkins are an integral part of the No Matter What Experience—a comprehensive 5-phase program designed to deliver unparalleled value. This experience includes up to 12 weeks of personalized content, tools, and strategies, all customized to align with your specific goals, challenges, and audience needs. Sterling's unique approach ensures that your team receives a tailored, high-impact journey that fosters a growth mindset and continues well beyond the keynote itself. No other speaker offers this level of personalized, concierge-level service to guarantee long-lasting results and transformation.

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One keynote, 90+ days of impact

See case studies

See keynote topics and outcomes

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Keynote Topics That

Actually Move the Needle

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Sterling’s sessions are high-energy, research-backed, and designed for immediate action. No fluff. Just results.

#NoMatterWhat: The 5 Practices of Breakthrough Results The flagship keynote. Learn the science of how to stop being paralyzed by "what ifs" and start delivering results regardless of the circumstances.
True Leadership for Transformational Growth The world has changed; your leadership must too. Discover how to lead with a "trust-driven" culture that keeps your best talent engaged and your competitors guessing.
Creating a Culture of Innovation Innovation isn't a department; it's a habit. Sterling provides the practical tools to break down silos and make creativity a daily standard.

LEARN MORE

WATCH VIDEOS