My Wakeup Call with Mark Goulston

In this episode of My Wakeup Call, Dr. Mark Goulston interviews Sterling Hawkins about the pivotal moments that shaped his "#NoMatterWhat" philosophy.

Episode Highlights

• The Ultimate Wakeup Call: Sterling discusses the "entrepreneurial battle scars" from his past, specifically the experience of having a $500 million business go bankrupt during the 2009 financial crash.

• A Mother’s Inspiration: He shares how his mother played a crucial role in helping him find the strength to pivot after such a massive professional and personal loss.

• Hunting Discomfort: The conversation dives into the core concepts of his book, Hunting Discomfort: How to Get Breakthrough Results in Life and Business No Matter What, emphasizing that growth exists on the other side of what we most want to avoid.

• Psychology of Resilience: Given Dr. Goulston's background as an FBI hostage negotiation trainer, the two explore the science and psychology behind overcoming limiting beliefs and achieving "breakthrough results" despite extreme circumstances.

Key Takeaway

The episode serves as a deep dive into how hitting rock bottom can lead to discovering a true sense of purpose, moving from a state of self-doubt to leading a global movement centered on accountability and growth.