no matter what blog

The thinking, research, and hard-won insight behind the work, for leaders who want to go deeper than the stage allows.

Sterling Hawkins Sterling Hawkins

Can We Kill Copy Culture?

By now I think everyone has heard of cancel culture, a form of boycott when an individual acts or speaks in a questionable manner. But what about copy culture? Copy culture can be far more dangerous for your business since it can give the illusion of transformation with little meaningful growth.

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Sterling Hawkins Sterling Hawkins

You Need Adventure for Growth

Adventure that gets us outside our comfort zone is necessary for growth. In order to maximize your potential you have to consistently do things that push the edge.

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Sterling Hawkins Sterling Hawkins

Pivoting is Overrated and Under-Practiced

Pivoting is overrated as a strategy and under practiced in the real world. With all the disruption in 2020, pivoting has to be one of the top words of the year and it’s only July.

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Sterling Hawkins Sterling Hawkins

How to Make More Business Disruption a Good Thing

This latest round of business disruption from the pandemic closures might be the best thing to ever happen to you and your business. Hard times and the unexpected can and do surface at any time. It can cause what’s working to not work anymore. But there’s a way to make sure you use that disruption for breakthrough results.

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Sterling Hawkins Sterling Hawkins

Speak Your Customer's Language

If you want to have a desired impact on the customer, you have to speak their language. Today that’s important than ever before as customers are speaking inside of chat groups, video conferences and even Tik Tok.

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Sterling Hawkins Sterling Hawkins

Change What Works

I think Bert Lance was wrong when he said “if it ain't broke, don't fix it”. Here’s why

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Sterling Hawkins Sterling Hawkins

The Way Through: Overcoming Your Everest

Many people dream of accomplishing extraordinary things in their lives but how many actually risk doing it? Especially if that risk is completely life threatening…

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Sterling Hawkins Sterling Hawkins

The 7 Business Lessons I learned From the 4x4x48 Challenge

I’ve been on countless adventures, over the last several years especially; from shark diving to skydiving, from trekking the Sahara to biking Moab. The latest adventure? Doing David Goggin’s 4x4x48: running 4 miles every 4 hours for 48 hours. I’m not a runner, it wasn’t a race and I’m not training for something longer. I did it for two reasons:

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