Sales Keynote Speaker
What Changed for Sales Teams After the Keynote
“"The framework that he lays out is simple, it's straightforward, and it's self-reinforcing.”
Daniel Hosler, CEO and Founder, Allied OMS
About The Study
Sterling's sales keynote works with sales organizations of every size, from a leadership team of 25 around one table to a kickoff of 25,000. Clients include global brands such as Duracell, Husqvarna, Henkel, DERTOUR Group, LinkedIn and Volkswagen, along with fast-growing companies like Bulletproof, Allied OMS, Village Health Clubs & Spa and The Plexus Groupe.
Our approach
Keynote: No Matter What & workshops
Formats: sales kickoffs, national sales meetings, leadership summits and regional rollouts
The audience:
Sales teams, sales leadership and executive teams
CLIENT CHALLENGES:
Pressure from every direction
Sales teams are being asked to grow in markets that keep shifting under them. Leaders are dealing with AI shifts, leadership changes, supply chain disruption, pricing moving "at unprecedented levels in the marketplace," and emerging markets where the old playbook stopped working.
Teams without focus
When the target keeps moving, focus is usually the first thing to go. One Chief Revenue Officer named it directly: "Biggest challenge that the sales team had was lack of focus and a lack of understanding of what they were to do on a daily basis." A team without clarity falls back on what it already knows.
The gap is who the team has been
Most sales organizations already have strategy, targets and a playbook. What they need is a team willing to do things differently once it gets uncomfortable. As Sterling says from the stage, "There is no growth without discomfort." Growth starts with people before it ever shows up in a forecast. The work is moving the conversation off circumstances and onto commitment: what each person is willing to stand for, No Matter What.
THE RESULTS
A turning point in the event
Leaders describe the keynote as the moment their event changed direction.
"It didn't feel like an inspirational break in the agenda. It felt like really a point of inflection in the agenda."
Ramon Velutini, President of North America & LATAM, Duracell Inc.
A framework teams keep using
Teams leave with a method that's simple to remember and easy to bring back to work on Monday.
"The framework that he lays out is simple, it's straightforward, and it's self-reinforcing."
Daniel Hosler, CEO and Founder, Allied OMS
Commitments made in the room
Every keynote closes with a choice, and 90% of participants make a No Matter What commitment before they leave. Leaders commit too. One hotel division CEO committed his team to €50 million in EBIT after the keynote: "We will make it No Matter What."
“Sterling and his team don’t just preach, they actually live through it. So it's a different way of communicating, I think, and a different way to address a whole problem completely.”
Results that show up in the numbers
After the keynote, sales leaders have reported:
Record booking seasons, with sales commitments delivered
Record results against key segments of the business
Turnarounds in emerging markets, rolled out across as many as 20 countries
Teams aligned behind one mission that "weren't going to let anything stand in our way"
Summits executives call the best of their careers
Our Methodology
Breakthrough cultures drive breakthrough performance. We’ve built a 12 week, 5-step process to identify and solve for root problems to deliver maximum impact before, during and after events.
Growth No Matter what starts here.
Inquire about bringing me into your next event.